Jodo Shinshu Ethics as Commercial Backbone

“The teachings of Jodo Shinshu instilled ethical convictions in Chubei. His virtues of thrift, diligence, and sincerity were fostered by daily devotion to his faith as a follower.”

“From the time of opening, all staff, including Chubei himself, lived in the store. Not only apprentices called ‘koyaku,’ but also veteran employees left their families in their hometown of Omi and lived a communal life to dedicate themselves to work. They could only return home during summer and winter vacations, and only during the slow season in business could they finally go back to their family homes.”