Signature Move1 book · 3 highlights
Lemann's 3G: Buy the Brewer, Install the Meritocracy
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Evidence
Intelligent Fanatics Project
Sean Iddings and Ian Cassel · 3 highlights
“I was looking at Latin America and thinking, Who was the richest guy in Venezuela? A brewer (the Mendoza family that owns Polar). The richest guy in Colombia? A brewer (the Santo Domingo Group, the owner of Bavaria). The richest in Argentina? A brewer (the Bembergs, owners of Quilmes). These guys can’t all be geniuses . . . It’s the business that must be good.9”
“The meritocratic system gives only the top performers the chance to buy an ownership position by purchasing stock at a 10% discount.”
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