Let the Black Market Set the Real Price

“Even the market price of Moutai is determined by consumers. In the early 1980s, its retail price tag was 8 yuan per bottle, but due to tight domestic sales, the black market price was as high as 140 yuan. Even today, there remains a surprising gap between the manufacturer’s suggested retail price of Moutai and the actual market sales price, a rare phenomenon in China’s consumer goods sector.”

“This strategy is also a manifestation of the “fool’s” philosophy—not extending, not covering, not penetrating, but focusing solely on the consumer’s mind, calling for market enthusiasm with the uniqueness of the product. I did a study, and since 1982, the second-hand market price of 53-degree Feitian Moutai liquor has been steadily rising, with an annual compound growth rate of about 8%. This is an awe-inspiring figure, implying that Moutai has acquired the attributes of a hard currency, unaffected by economic cycles.”