Strategic Maneuver1 book · 4 highlights
Manufacture Your Competition to Legitimize the Category
Books Teaching This Pattern
Evidence
Crossing the Chasm
Geoffrey A. Moore · 4 highlights
“Competition, therefore, becomes a fundamental condition for purchase.”
“perfect positioning situation. SharePoint represented the viable market alternative while Dropbox represented the viable product alternative. All Box had to do was position itself at the intersection—Dropbox’s ease of use meets SharePoint’s enterprise standards. Best of both worlds.”
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Related Patterns
Strategic PatternTechnology Credibility vs. Company CredibilityDecision FrameworkWrong Bet Beats No Bet at the ChasmCompetitive AdvantageWord of Mouth Requires Critical Mass in Bounded SegmentsRelationship LeverageWhole Product Partnerships Must Earn Before They FormalizeImplementation TacticPremium Margins Bribe the Channel Across the ChasmStrategic ManeuverBowling Pin Sequencing: Each Niche Topples the Next