Decision Framework1 book · 3 highlights
Wrong Bet Beats No Bet at the Chasm
Books Teaching This Pattern
Evidence
Crossing the Chasm
Geoffrey A. Moore · 3 highlights
“It is better to make a coherent bet, everyone rowing in the same direction, and be wrong (because then you can change course quickly) than to delay or waffle (because you learn nothing and get a suboptimal return at every step of the way).”
“The good news in this is that you do not have to pick the optimal beachhead to be successful. What you must do is win the beachhead you have picked.”
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Related Patterns
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