Myth Cultivation for Power Amplification

“Although the nickname El Tigre has a unique origin, there is a trace of truth in each and every version of its meaning. There is also a bit of myth. Any man who reaches the pinnacle of fame inevitably finds himself surrounded by misperceptions that, through repetition, become an important part of his public image. Azcárraga was aware of the value of popular myth and he himself fed the blurry line between facts and fiction. Neither he nor those close to him tried to correct the errors and exaggerations the press published.”

“If it was said that he was born in Mexico City, and on the same day his father inaugurated his first radio station, that could only mean that Divine Providence had guided his rise until it made him the sovereign of the media in Mexico.”