One Dumb Step Then Course-Correct at Speed

"One dumb step in front of the other, making mistakes, bouncing off the walls, course-correcting as we went along, head down. That was my process and… over time Process became my one true mantra."

"I had one philosophy about new ventures: If you like the idea, get on with it. Don’t overanalyze it, don’t waste time making decks and projections where it’s absolutely certain, *absolutely*, that they will be wrong, high or low. Don’t do anything other than shake the idea back and forth until you resolve that the only known is… it’s a *good idea*. And then, just *get on with it*! Make mistakes and correct them as fast as you can, and eventually there will be fewer mistakes. This is the way non-geniuses succeed, and I’m very squarely in that camp. I don’t see things clearly in the beginning; I can’t see around corners. It’s process I prize—the rocky road from idea to implementation. The consternation and the thrill of pulling it through to success is the most gratifying work. Once that’s done, I lose interest and want to find my way to the next gnarly process."

"The only business plan created before we started was truly written on scratch paper with roughly estimated figures I pulled from the air. I also had never researched how many independent broadcasters would be needed to reach the entire country."

"Like almost everything in my life, iteration—*one dumb step in front of the other, course-correcting as you go—*is the only process I’m any good at. I’m best building things from scratch. I’ve learned I’m not a very good shepherd of things already built."