One Dumb Step Then Course-Correct at Speed

“One dumb step in front of the other, making mistakes, bouncing off the walls, course-correcting as we went along, head down. That was my process and… over time Process became my one true mantra.”

“I had one philosophy about new ventures: If you like the idea, get on with it. Don’t overanalyze it, don’t waste time making decks and projections where it’s absolutely certain, *absolutely*, that they will be wrong, high or low. Don’t do anything other than shake the idea back and forth until you resolve that the only known is… it’s a *good idea*. And then, just *get on with it*! Make mistakes and correct them as fast as you can, and eventually there will be fewer mistakes. This is the way non-geniuses succeed, and I’m very squarely in that camp. I don’t see things clearly in the beginning; I can’t see around corners. It’s process I prize—the rocky road from idea to implementation. The consternation and the thrill of pulling it through to success is the most gratifying work. Once that’s done, I lose interest and want to find my way to the next gnarly process.”