Product Innovation Over Price Wars

“"Xavier Niel has been innovative both technically with the brilliant idea of 'triple play' and commercially. Not only did he set a very low price but he never touched it and constantly offered additional services to his customers. This is what kept them loyal.”

“Free has developed a DSLAM (Digital Subscriber Line Access Multiplexer or multiplex for digital subscriber lines). This device allows the traditional copper line that runs to the final subscriber to be integrated into the internet network by processing the information flow through a modem (modulator-demodulator) that converts computer digital data into a modulated signal that can be transmitted through an analog network such as a telephone line and vice versa. The”