Road as Meditation Chamber

“"Visions are less than strategic planning, but more than mere dreams," he once said. And where do visions come to one? Whilst driving. The meditation of the nomads. The synchronicity of wheels and thoughts when both are rolling. The road flows with the breath, the next customer is near, meanwhile the gross domestic product was humming in the fifties like a giant awakening from sleep. And what if this would continue this way forever?”

“Reinhold Würth discovered the passion of his life on these tours. Or rather, he discovered two things. Selling and traveling. And happy is he who never forgets that the two go together.”