Shared Mission Over Solo Genius

“The reason why Uniqlo was able to grow rapidly is because everyone wanted to realize the company's business philosophy as soon as possible, and it is the result of the whole company working together. The attention Uniqlo received from society is not something we can control, nor do we desire it. But we know that customers who come to buy Uniqlo's products will naturally comment on the price and quality of the products. Public praise will naturally promote the growth of the company and the improvement of its efficiency. As a company, what we need to do is to strive to explore the needs of customers and produce better products according to the needs of customers. Whether such an act will lead to a new "Uniqlo craze" is something no one can predict or control.”

“I don't have the idea of leisurely writing a memoir, because the market is changing constantly, and all the time, I am thinking about what I have to do and want to do, so I don't have the spare time to quietly recall the past. But, what is business management? Why do we work in a company? For these basic concepts, I want to confirm and summarize, and share with directors and employees who have fought together and will continue to fight together. This is my motive and rationale for writing this book.”