Strategic Pattern1 book · 2 highlights

Turnover Speed Over Margin Size

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Evidence

  1. “The volume of sales of men's suits largely depends on the salesman's skills and attitude towards the customer. The same piece of clothing, if recommended properly, might just be sold. If not properly recommended, business that should have been done may be lost. Therefore, selling suits, whether it's marketing or sizing, requires very high skills and experience. However, selling casual clothes is different: you do not have to measure and tailor the customer. Nevertheless, popular items often sell out and the less popular ones might not sell at all, creating a significant gap. Men's clothing, especially suits, is expensive and has a high margin but just like Japanese kimono, the turnover period is very long, usually only twice a year and at best three times. If the sales are good, it can make money, but if not, inventory could pile up. Sometimes, I feel like a taxi driver who only wants to pick up long-haul passengers, waiting for the opportunity takes a long time.”

  2. “Although I consider myself a unfilial son, I am, after all, someone with practical experience of Jusco's workflow and management structure, so after working for a while, I found many problems in the store's workflow from procurement to sales. The entire store was inefficient and turned money too slowly, even when selling high-end suits in the commercial street's suit stores. Although the company was not in the red, it did not make much money.”

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