Study-Disassemble-Adapt-Launch Cycle

“One of the walls was flanked by a row of hangers full of clothes. I approached to observe them and saw some tags with known names. Ortega and I had an instant exchange of glances. He, very quickly, sharp and clear, without any hesitation gave me an explanation that I had not asked for at all: "It is logical that we get inspired by what people accept and search for in the global market! Here we study, disassemble, design, reassemble, adapt to our own style, sew, and launch into the market".”

“We continued the tour. In a large room, with huge drafting tables, a group of designers worked surrounded by a thousand international magazines, mostly fashion, but also decoration or more generalist, of what began to be called "lifestyle".”