Succession as Company's Existential Test

“The coming years will be decisive in shaping the entrepreneurial future of our country; the patriarchs of family capitalism are inevitably forced to hand over control due to age reasons, and the activities they have created are often a direct expression of their personalities: drawing their future, once the founders are no longer there, risks becoming a matter of life or death. Not to mention the scale. Size does matter, indeed. The "small is beautiful" no longer exists, and in our country, in many sectors - luxury and fashion being among the main ones - we do not have companies capable of competing in size with the world leaders.”

“⁠Two visionaries find themselves, inevitably, dealing with the most difficult of transitions: taking a company that exploded thanks to the elective affinity of two never-banal minds to compete independently in an increasingly polarized sector around the global luxury giants, while at the same time maintaining their own diversity and originality. Miuccia Prada, the heir to the family brand, and Patrizio Bertelli, her husband.⁠”