Succession as Company's Existential Test

"The coming years will be decisive in shaping the entrepreneurial future of our country; the patriarchs of family capitalism are inevitably forced to hand over control due to age reasons, and the activities they have created are often a direct expression of their personalities: drawing their future, once the founders are no longer there, risks becoming a matter of life or death. Not to mention the scale. Size does matter, indeed. The "small is beautiful" no longer exists, and in our country, in many sectors - luxury and fashion being among the main ones - we do not have companies capable of competing in size with the world leaders."

"⁠Two visionaries find themselves, inevitably, dealing with the most difficult of transitions: taking a company that exploded thanks to the elective affinity of two never-banal minds to compete independently in an increasingly polarized sector around the global luxury giants, while at the same time maintaining their own diversity and originality. Miuccia Prada, the heir to the family brand, and Patrizio Bertelli, her husband.⁠"

"For a moment she crosses paths with her son Lorenzo, the designated heir from a stock perspective as well. Between them, there is real complicity and affection; they exchange a few comments about the show that just ended, she quickly caresses his face, and then they are lost in the wave of people following Miuccia to get a moment of her attention. The Lady is extremely devoted to her children, she is proud of them, listens to them carefully, wonders what is right for their future, how to act as a grandmother: she recently has a granddaughter by Lorenzo, as she mentioned in her latest interviews. Finally, a woman in the family."