Talent Development Through Personal Investment

““If you stay an actor, before long you’ll be only a memory,” he warned. “But if you become a television producer, you can be successful for the rest of your life.” It was one of the first examples of Emilio’s ability to anticipate the future. Alonso signed a contract with Procter & Gamble, one of the major sponsors of television, and as a team with the Cuban writer Caridad Bravo Adams he produced his first telenovelas, El otro and Pecado mortal, in 1960. Soon, Alonso became a notable creative force within Mexican television. He explored new themes, convinced prestigious writers to work with him (as in the 1962 historical fantasy Las momias de Guanajuato), and raised the level of production with his good taste for mounting period settings and lavishly decorating his. sets Ever the leading man, he continued accepting starring roles, but now on the small screen.”

“Pimstein invested much of his profits in racehorses, but he failed to keep maintenance costs under control and became seriously indebted. Azcárraga Milmo not only agreed to lend him money, but also helped him buy a house by guaranteeing the mortgage. The young Emilio recognized a friendship worth cultivating, and once again his hunch was right. When Pimstein began to repay the loan, Emilio told him: “It’s the first time I’ve done something for someone and they take it into account. In all the other cases in which I’ve lent money, they lose it or disappear. I want you to work with me full-time.””