Aftonbladet
Strategic Concepts & Mechanics
Primary Evidence
"soon turned out that Erik Åkerlund had deceived everyone: he did not actually own the Stockholms-Tidningen, but only acted as a front for Ivar Kreuger’s brother, Torsten. He had tried to build a monopoly position in the Stockholm press. But it had partially occurred in secrecy. Since he already owned Aftonbladet and Stockholms Dagblad, he used Åkerlund as a front in Stockholms-Tidningen. In this way, he could conceal who the real owner was. But now Torsten Kreuger, probably undeservedly, was drawn into the storm winds after his brother’s breathtaking business deals, and soon he was prosecuted for some dealings on the periphery of the financial scandal."
"When the Social Democratic club at Aftonbladet, through a vote, determined that co-production was unprofitable, the distribution manager Gösta Bodin rushed out of the meeting and said in a despairing voice: "They voted on the profitability of co-production – but surely you can't vote on reality?" Yes, in the early 1970s it was possible to ideologically bend reality through voting."
"My exit from the partnership probably looked like a failure. While my former partners could report values in the billion range over a period built up in just half a decade, I left with about thirty million in my pocket. A journalist from Aftonbladet called me then and asked if I wanted to comment on this partnership. I did not want to. “But it's very interesting,” claimed the journalist, “it must be your worst deal.” “No, you are wrong there – I got 30 million SEK and would really be grateful if my worst deal had yielded thirty million.” “You can't think that way – there were three of you and the total profit was two billion, and you only got thirty million while the others got so much more!”"
"There was never an article in Aftonbladet, and that was just as well. For me, it was a fantastic deal to be rid of the company and also get the thirty million, which became the start of my industrial development. It has great value to have company in risky investments, which I enjoyed in my continued business ownership. But rather nothing at all than a bad one. I have learned that some collaborations are worth great sacrifices to be rid of, and in this case, it became necessary for me to avoid negative energy and bad habits in my surrounding"