B4F
Strategic Concepts & Mechanics
Primary Evidence
"saw that your mission statement is ‘Growing a better world together’. I recently did a presentation to the bank’s executive board where I looked at the mission statements of the ABCD+ group. They all had similar statements; we’re aligned. Growing stands for sustainable, healthy growth, development and progress. A better world goes beyond our clients, employees and members and includes our communities and associations. Together is important because, as a cooperative bank, we believe in the power of coalitions. Our strength lies in connecting people and knowledge. It’s much more than an empty slogan! This mission is part of our Banking for Food (B4F) strategy. It entails the meaningful role we want to play in food transition and how we can help feed the nine billion people that will be on this planet in 2050, while respecting planetary boundaries."