Bik Bok
Strategic Concepts & Mechanics
Primary Evidence
"equally important was that Ugland, who was accustomed to much larger amounts from shipping, gave them confidence to set larger goals and go international. At the same time, one of the founders of Bik Bok, Kenneth Sandvold, joined the board. "We set ourselves tremendously ambitious goals and aimed to build up a dealer network all over Europe," says Gjelsten."
"At the Oslo Stock Exchange, raiders like Niels August Bahr Bugge rampaged. Unknown 30-year-olds made themselves filthy rich from staggering stock prices, and shiny color brochures spoke of synergy and cash flow and other words that the average shareholder did not understand, but was nevertheless impressed by. What did it matter? It played no role that the company names sounded like baby babble? Whether they were called Bik Bok, VIP, or Laly, the money just kept flowing in."