Bruce Henderson
Strategic Concepts & Mechanics
Primary Evidence
"Bruce Henderson, in the definitions above, related plans to strategies but defined strategy as the search and the plan as the result."
"From business: Strategy is a deliberate search for a plan of action that will develop a business’s competitive advantage and compound it. Bruce Henderson, Founder, the Boston Consulting Group."
"Like Bruce Henderson when he had discovered the Experience Curve, like Jeff Bezos when he and David Shaw worked out the blueprint for Amazon (and before Bezos left Shaw to start the new venture), like Bill Bain before he deserted Bruce Henderson to found Bain & Company, Einstein had been transformed. Like them all, he knew that he was privy to insights nobody else had, and that he would change the world. Similar transforming certainty affected three other people we have already met in these pages – Steve Jobs, Paul of Tarsus, and Viktor Frankl."
"What about Bruce Henderson? He invented business strategy as we know it today, guiding BCG towards its two epoch-making displays, the Experience Curve and the Boston Box. He begat a unique and important company."
"Business thinking starts with an intuitive choice of assumptions. Its progress as analysis is intertwined with intuition. The final choice is always intuitive. If that were not true, all problems would be solved by mathematicians. —BRUCE HENDERSON"