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Costco

Strategic Concepts & Mechanics

Signature MoveIverson: Four Layers Max, Then Stop Building Hierarchy
Cornerstone MoveIncentives as Architecture, Not Decoration
Strategic PatternStay Half a Step Ahead, Not a Mile
Capital StrategyCash Reinvested for Domination Not Dividends
Cornerstone MoveDominate One Small Thing Before Growing
Signature MoveSchwab: Split Half the Profit and Watch It Multiply
Risk DoctrineTen-Million-Dollar Education, Not Termination
Signature MoveLemann's 3G: Buy the Brewer, Install the Meritocracy
Signature MovePatterson: Educate the Customer Into Needing You
Cornerstone MoveDecentralize Everything Except Culture
Signature MovePrice: Lowest Price as Moral Crusade, Not Marketing Tactic
Risk DoctrineCalculated Bullets Before Cannonballs
Competitive AdvantageCulture as the Only Uncopiable Moat
Signature MoveKelleher: Distill Strategy to Doing, Not Planning
Cornerstone MovePromote From the Ranks, Never Import Generals
Identity & CulturePermanent Dissatisfaction as Fuel
Signature MoveThirteen-Hour Meeting as Onboarding Ritual
Relationship LeverageFoxconn's Loss-Leader-to-Lock-In Playbook
Risk DoctrineTacit Knowledge as Accidental Export
Competitive AdvantageApple Squeeze: Invaluable Experience Over Margin
Identity & CultureVerbal Jujitsu Procurement Culture
Signature MoveDesign the Impossible Then Manufacture the Impossible
Signature MoveFifty Business Class Seats Daily to Shenzhen
Operating PrincipleZero Inventory as Theological Doctrine
Strategic PatternUnconstrained Design Not Cost Arbitrage
Cornerstone MoveSecret $275 Billion Kowtow to Keep the Machine Running
Signature MoveSilk Tie Competitions to Train Negotiators
Cornerstone MoveScrew It, iTunes for Windows
Cornerstone MoveBuy the Machines, Own the Factory Floor Without Owning a Factory
Signature MoveDrive Off the Cliff to Prove the Brakes Don't Work
Cornerstone MoveTrain Everyone Then Pit Them Against Each Other
Risk DoctrineRule By Law as Corporate Leash
Decision FrameworkBig Potato Small Potato: Positional Power Over Fairness
Decision FrameworkChunking for Initiative Taking
Identity & CultureGenuine Retailer Identity Commitment
Signature MoveSix-Month Grievance Venting System
Signature MoveWhite Papers Before Major Moves
Signature MoveReasonable Beats Optimal Always
Signature MovePay Premium to Win Premium
Operating PrincipleEach SKU Profit Center Discipline
Signature MoveNo Secretaries No Secrets Policy
Cornerstone MoveDiscontinuity as Core Strategy
Risk DoctrineGrowth Skepticism as Discipline
Cornerstone MoveOvereducated Underserved Targeting
Competitive AdvantageEntrepreneurial Vendor Treasure Hunting
Strategic PatternBrooks Brothers Strategy

Primary Evidence

"Sol Price was a retailing visionary whom Sam Walton (founder of Walmart), Jim Sinegal (cofounder of Costco), and Bernard Marcus (cofounder of Home Depot)"

Source:Intelligent Fanatics Project

"Foxconn began offering final assembly on the cheap for the same reason Costco sells hot dogs: It gets people in the door. Foxconn then upended the world of tooling by giving it away for free. That is, Gou would offer to pay the up-front costs of establishing the custom molds, dies, fixtures, and other equipment necessary to start building a product at scale. “That can be half a million or a million dollars,” says a former Apple engineer. “And that was absorbed by the manufacturer—by Foxconn. So Apple just paid for the production parts.” Then Foxconn would work to integrate all procurement, manufacturing, and logistics into a one-stop shop. It made its money back the same way a mobile carrier might—giving customers a free phone but earning fees in a two-year contract."

Source:Apple in China

"The Most Important Strategic Decision Was to Become a Genuine Retailer The fundamental job of a retailer is to buy goods whole, cut them into pieces, and sell the pieces to the ultimate consumers. This is the most important mental construct I can impart to those of you who want to enter retailing. Most “retailers” have no idea of the formal meaning of the word. Time and again I had to remind myself just what my role in society was supposed to be. Many of the policy decisions for a retailer boil down to this: How closely should we stick to the fundamental retailing job? “Retail” comes from a medieval French verb, retailer, which means “to cut into pieces.” “Tailor” comes from the same verb. The fact is that most so-called retailers don’t want to face up to their basic job. In Pronto Markets we did everything we could to avoid retailing. We tried to shift the burden to suppliers, buying prepackaged goods, hopefully pre-price-marked (potato chips, bread, cupcakes, magazines, paperback books) so we had no role in the pricing decision. The goods were ordered, displayed, and returned by outside salespeople. To this day, supermarkets fight with the retail clerks’ union to expand their right to let core store work be done by outsiders. Whole Earth Harry’s moves into wine and health foods had taken us quite a distance into genuine retailing. In our cheese departments we were literally taking whole wheels and cutting them into pieces. I took this as an analogy for what we should do with everything we sold. Getting rid of all outside salespeople was corollary to the programs that would unfold during the next five years. In Mac the Knife, no outsiders of any sort were permitted in the store. All the work was done by employees. The closest thing to it that I see these days is Costco, which shares many features with Trader Joe’s."

Source:Becoming Trader Joe

Appears In Volumes