Dagens Nyheter

"When Jan Stenbeck was a guest at a seminar at Dagens Nyheter in the early nineties, he gave a speech outlining how new business opportunities arise in a time of technological transformation, like ours. He did it with a small analysis, formed as a variant of the rules for the game rock-paper-scissors. A business renewal’s food chain, according to Jan Stenbeck: • 1. First we have a guy with an idea. • 2. Money beats idea. z. Politics beat money. 4. But - surprise! - technology beats politics."

"On Tuesday, March 24, 1953, an article manuscript landed on the desk at Dagens Nyheter. The author was Ruben and the essence of the article was that the infected debate about an Öresund Bridge was actually outdated. Instead, why not take an Alexandrian solution to unravel the Gordian knot, he wondered. The day after, the DN’s front page was completely dominated by the sensational headline ÖRESUND DRY FOR A BILLION. “Not a bridge, not a tunnel, no, land shall connect Sweden with Denmark, a rolling plain with flourishing gardens and fertile farmland. And that land is the seabed under the waters of Öresund! For 800 million, maybe a billion, the two countries get this perfect connection with each other: it is not more expensive than a bridge or tunnel and unlike those solutions, it pays back the investment and more,” read the front-page lead."

"Stockholm-Tidningen had previously been the largest in the country, but when Åkerlund became head, it had been surpassed by Dagens Nyheter. Erik Åkerlund engaged Ruben so that together they could set up a sales campaign. The purpose was to regain the position as Sweden’s number one daily newspaper. It turned into a campaign that the Swedes had never seen before. The newspaper lowered the single issue price from fifteen to ten cents and organized a competition where readers could win a car every week by guessing the next week’s circulation numbers. The results were reported weekly on a light sign at Kungsträdgården. The campaign was a hit and the circulation increased by 40 percent in a quarter."

"How else could I have ended up in the media world where I started as a freelance stock columnist, took on leading tasks in the development of TV2, and was the CEO of the Dagens Nyheter group—nearly ten years of dramatic and engaging operational work in total. Many years later, in 1988, I was trusted to be a board member and vice chairman of Sveriges Television."