PRIME MOVERS
Entity Dossier
entity

Don Keough

Strategic Concepts & Mechanics

Operating PrincipleDenial as Quality Control
Identity & CulturePrincipal or Employee, No Middle Ground
Signature MoveInstinct Over Data as Decision Doctrine
Cornerstone MoveOne Dumb Step Then Course-Correct at Speed
Operating PrincipleCreative Conflict as Decision Engine
Decision FrameworkSerendipity as Career Navigation System
Cornerstone MoveControl Hardwired or Walk Away
Signature MoveHire Sparky Blank Slates Over Credentialed Veterans
Competitive AdvantageContrarian Counterprogramming as Market Entry
Strategic PatternScreens as Interactive Commerce Surfaces
Cornerstone MoveSeize Mismanaged Clay and Sculpt It
Capital StrategyCash the Lucky Check Immediately
Signature MoveMaterial First, Never the Package
Identity & CultureFearlessness Borrowed from Greater Terror
Operating PrincipleDrill to Molecular Understanding Before Acting
Signature MoveSpin Out What You Build, Never Hoard Scale
Signature MoveTorture the Process Until Truth Rings
Operating PrincipleStock Price Monitoring Discipline
Capital StrategyFee Structure as Values Expression
Signature MoveTwo-Year Minimum Hold Rule
Risk DoctrineManagement Personal Stress Assessment
Signature MoveInformation Sequencing Discipline
Decision FrameworkBridge as Investment Training
Identity & CultureInner Scorecard Over Outer Recognition
Decision FrameworkBehavioral Circuit Breakers
Signature MoveNetwork Building Through Giving First
Signature MoveHero Modeling as Learning Method
Signature MoveEnvironmental Design Over Willpower
Operating PrincipleGeographic Arbitrage for Mental Clarity
Strategic PatternEcosystem Win-Win Analysis

Primary Evidence

"Coca-Cola was the first one to sign on with us. They liked the idea of having an alternative to the big-three networks, and they liked our spunk. It was their initial order that got other advertisers to give us a shot long before we started airing anything. Don Keough, president of Coca-Cola, called me up a few months after we went on the air and said, “Look, I’m your biggest supporter and we’ll stay with you until you figure things out, but you’ve got to stop running our spots. Because of your low ratings, it’s embarrassing to see so many of them. So forget the guarantees—just stop running our spots so often.”"

Source:Who Knew

"Jonathan Brandt when I noticed that Don Keough was standing nearby. Keough is a renowned business leader who has served on the boards of companies like Berkshire, Coca-Cola, and McDonald’s."

Source:The Education of a Value Investor

Appears In Volumes

Who KnewThe Education of a Value Investor