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Empire

Strategic Concepts & Mechanics

Signature MoveCrisis as Finest Hour Opportunity
Signature MoveNever Surrender Absolutism
Operating PrincipleMany Ideas Generate Few Good Ones
Cornerstone MoveWords as Weapons Before Bullets
Decision FrameworkIntense Simplicities From Complexity
Signature MoveSelf-Deprecating Humor as Disarmament
Identity & CultureDemocracy Despite Its Flaws
Risk DoctrineFighting Nations Rise Again
Cornerstone MoveSimplify Self Into Symbol
Signature MoveMemorized Speech as Spontaneous Performance
Strategic PatternShort Words Over Long Ones
Operating PrincipleAccountability Over Advisory Layers

Primary Evidence

"Even though large tracts of Europe and many old and famous States have fallen or may fall into the grip of the Gestapo and all the odious apparatus of Nazi rule, we shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender; and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God’s good time, the New World, with all its power and might, steps forth to the rescue and liberation of the Old."

Source:Forty Ways to Look at Winston Churchill

"In these dark days the Prime Minister would be grateful if all his colleagues . . . would maintain a high morale in their circles; not minimising the gravity of events, but showing confidence in our ability and inflexible resolve to continue the war . . . whatever may happen on the Continent, we cannot doubt our duty, and we shall certainly use all our power to defend the Island, the Empire, and our Cause."

Source:Forty Ways to Look at Winston Churchill

Appears In Volumes