Maclean’s
Strategic Concepts & Mechanics
Primary Evidence
"Ocean Nutrition’s effort to inject omega-3s into as many products as possible was part of what Jonathon Gatehouse, writing in Maclean’s, called “the tide of omega-3 products now washing over grocery-store shelves.” Eggs, cereal, milk, pork, and chicken were all being enriched with omega-3s, which were being hyped as a promising nutritional tool to combat arthritis, colon and breast cancers, heart disease, depression, Alzheimer’s disease, and more. For companies like Ocean Nutrition, the explosion of interest in omega-3s—part of a larger and growing market for so-called “superfoods”—had “turned fish-plant garbage into grocery-store gold.”"
"Robert Friedland: Interviews with Steve Jobs, Daniel Kottke, Elizabeth Holmes. In September 2010 I met with Friedland in New York City to discuss his background and relationship with Jobs, but he did not want to be quoted on the record. McNish, 11–17; Jennifer Wells, “Canada’s Next Billionaire,” Maclean’s, June 3, 1996; Richard Read, “Financier’s Saga of Risk,” Mines and Communities magazine, Oct. 16, 2005; Jennifer Hunter, “But What Would His Guru Say?” (Toronto) Globe and Mail, Mar. 18, 1988; Moritz, 96, 109; Young, 56."