Meta
Strategic Concepts & Mechanics
Primary Evidence
"A billionaire who at eighty-seven has no intention of letting go. On one hand, he is always ready to seize growth opportunities for his company, to embrace technological change by allying with social era global leaders – as demonstrated by the glasses developed with Meta, at the time Facebook –, on the other hand, he remains at the center of the financial world's attention due to his activism as an investor in banks and insurances."
"I took to that market like a fish to water. I had some experience of the tech sector through my gaming portfolio companies. One such business was CCP, an interesting company founded in Iceland by a team of developers and gaming enthusiasts with investments from an Icelandic pension fund. These two very different groups did not see eye to eye at all, so the founders approached me to buy out the institutional investor. They presumed someone like me who had founded and built several businesses would speak their language and be a better fit to expand the company. The founders and management had massive ambitions that I took with a pinch of salt, but there was an incredibly loyal fanbase of customers who paid a monthly subscription fee. The company’s stated goal was to create another world outside the real one: to their users, the creation was more important than the actual world! They called it the ‘Metaverse’ and they were actually the first real players there, years before Facebook’s Mark Zuckerberg called it out as the next level of social networks and renamed his company Meta. CCP’s EVE Online game was and is a space-based sandbox ‘massively multiplayer online’ (MMO) game known for its player-driven economy, vast universe and complex gameplay mechanics. It allows players to explore, trade, engage in player-versus-player combat, and participate in large-scale battles and political events within the game’s persistent universe. I saw CCP grow from one office in Iceland to large offices in the US, Shanghai, the UK and elsewhere. As most of EVE’s players were inside that sandbox world for hours each day, it really felt that it was becoming the most important place for many of them. The annual EVE Fanfest attracted thousands of people from all over the world, and often people from different countries who had met inside the game would get married there in reality. It was astounding to watch this community as it grew, and I really felt that if this was a guide to the future, then technology was changing the social fabric in more fundamental ways than most people realised."