Entity Dossier
entity
Michael O’Leary
Strategic Concepts & Mechanics
Signature MoveIverson: Four Layers Max, Then Stop Building Hierarchy
Cornerstone MoveIncentives as Architecture, Not Decoration
Strategic PatternStay Half a Step Ahead, Not a Mile
Capital StrategyCash Reinvested for Domination Not Dividends
Cornerstone MoveDominate One Small Thing Before Growing
Signature MoveSchwab: Split Half the Profit and Watch It Multiply
Risk DoctrineTen-Million-Dollar Education, Not Termination
Signature MoveLemann's 3G: Buy the Brewer, Install the Meritocracy
Signature MovePatterson: Educate the Customer Into Needing You
Cornerstone MoveDecentralize Everything Except Culture
Signature MovePrice: Lowest Price as Moral Crusade, Not Marketing Tactic
Risk DoctrineCalculated Bullets Before Cannonballs
Competitive AdvantageCulture as the Only Uncopiable Moat
Signature MoveKelleher: Distill Strategy to Doing, Not Planning
Cornerstone MovePromote From the Ranks, Never Import Generals
Identity & CulturePermanent Dissatisfaction as Fuel
Identity & CultureMirror Time as Character Development
Operating PrincipleChurchill Preparation Standard for Communication
Operating PrincipleNotebook Capture as Leadership Discipline
Strategic PatternCompany Maturation as Child-Rearing
Signature MoveListen to Everyone Not Just Experts
Signature MoveFirst to Know First to Handle Problem Resolution
Decision FrameworkData as Excuse-Making Ammunition
Cornerstone MoveCustomer Experience Over Industry Norms
Operating PrincipleForgiveness Over Permission Culture
Signature MoveSerious Fun as Non-Negotiable Culture
Signature MoveSenior Leadership in Customer Details
Signature MoveBottled Emotions Public Grace Under Fire
Cornerstone MoveScrew It Let's Do It Market Entry
Primary Evidence
"Plane Speaking: The Wit and Wisdom of Michael O’Leary"
Source:Intelligent Fanatics Project
"Michael O’Leary, CEO of the Irish airline Ryanair, once described his ideal customer as ‘someone with a pulse and a credit card’ and in the same ‘Lunch with the Financial Times’ interview referred to the British Airports Authority as the ‘Evil Empire’ and the UK’s Civil Aviation Authority as a bunch of ‘cretins and twerps’. While nobody can question Ryanair’s incredible financial success (last time I checked the low-cost carrier had built a market cap of over $13 billion), being voted Europe’s ‘least liked’ airline by TripAdvisor subscribers is something that would not sit well with me no matter how good the bottom line looks."
Source:The Virgin Way