Muhammad Ali
Strategic Concepts & Mechanics
Primary Evidence
"What keeps me going is goals. —Muhammad Ali"
"For global expansion, he needed an advertising medium that was known worldwide. In a meeting with the employees, he went through the names of worldwide celebrities, and Wild jokingly said that the Pope would be his first choice, but unfortunately he would not be considered. The same would probably apply to heavyweight boxing champion Muhammad Ali. "But the same moment I spoke in our meeting of the sheer impossibility of winning this world-famous athlete for us, the idea of hiring 'the greatest champion of all time' became fixed in my head.""
"Satellite technology would solve this problem with efficiency and simplicity. A geostationary communications satellite moved in orbit at the exact same speed as the rotation of the earth, while appearing to “hover” in one spot, thereby reaching every antenna in a given area. Cable-TV networks could for the first time transmit high-quality signals to cable operators nationwide, bypassing the limitations of microwave or even terrestrial broadcasting. We had gotten our first peak at a live demonstration of satellite TV at the 1973 cable show in Anaheim, California. What really convinced everyone was the commercial demonstration in September 1975, when HBO aired the “Thrilla in Manilla” fight between champion Muhammad Ali and Joe Frazier, live from around the world, to a handful of cable systems who had agreed to buy and install big dish earth stations. Driven by a young executive named Gerald Levin, Time Life’s HBO struck a deal with RCA Americom to lease a transponder on Satcom I—which was to launch at the end of 1975."
"It’s just a job. Grass grows, birds fly, Waves pound the sand. I just beat people up. Muhammad Ali"