Otto Group
Strategic Concepts & Mechanics
Primary Evidence
"Primondo only had three competitors worldwide: Amazon, the Otto Group, and the RedCats Group (PPR). Thus, Primondo was considered the prime cut of the Arcandor corporate group. In November 2010, the Carlyle Group made its move, retained the six profitable mail-order companies, and sold the rest, which quickly found further buyers. For instance, Baby-Walz has developed into a successful entity for the Carlyle Group: with over 300 million in sales, the company is now number 1 in the German baby specialty market."
"In 2019, Signa acquires the retailer SportScheck from the Otto Group. The idea had been to merge Karstadt Sports and SportScheck as a counterforce to Decathlon and Intersport. They believed Benko could do it, says a participant from back then. As a dowry, Otto gives Signa a buyer loan, a double-digit million amount, for which Signa Holding and Signa Retail guarantee."