Repubblica

""The only thing I'm interested in are people's stories, and everything that can happen in their lives. The good moments, the bad ones, the silly ones, the intellectual ones, and even the superficial ones," says Miuccia to Repubblica."

"In an extremely lively productive fabric, the excellences emerge. The Benettons, in Treviso, build the empire of the sweaters that will lead them to become one of the most influential holdings in the country with the privatizations of the nineties. It all begins with a yellow sweater that Luciano Benetton has knitted by his sister Giuliana; from that sweater is born the king of sweaters. "It was all there for the taking, you just had to have an idea, hope for luck, fear nothing," Luciano tells Natalia Aspesi in Repubblica on the occasion of the group's fortieth anniversary, in 2006."

""The Italian has discovered the usefulness of the superfluous," writes Giorgio Bocca in Repubblica in 1987. "Mass snobbery creates new needs, new consumptions which the reporter would call superfluous but which marketing experts call emerging or proliferating.""

"He spends his money "like all wealthy people. I have a villa on the French Riviera, a boat, an airplane to travel quickly," reports Repubblica. "And a Rolls-Royce, but I only drive it when I am on vacation in France: in seven years, it has only done 11,000 kilometers.""

""His name is Leonardo Del Vecchio and he makes eyeglasses. The company he presides is listed on Wall Street and must be doing wonderfully if it allowed him to become the most generous Italian taxpayer, the one who with 13 billion and 358 million declared to the tax agency has surpassed the most famous and envied entrepreneurs: from Giovanni Agnelli to Silvio Berlusconi, to Carlo De Benedetti," begins the article from the newspaper of via Solferino. "Rich and honest: an Italian miracle," titles, instead, Repubblica. Suddenly comes fame. Leonardo would have gladly done without it."