Star Trek

Strategic Concepts & Mechanics

Operating PrincipleSelf-Manufactured Belief Compounds Over Time

Implementation TacticOlympian Expectations Escalate or Die

Competitive AdvantageThe Proprietary Segment of One

Implementation TacticThe Reality Distortion Field as Leadership Tool

Strategic ManeuverRide the Pool Vehicle, Then Build Your Own

Mental ModelPositioning Beats Performance Every Time

Strategic ManeuverNarrow the Niche Until You're the Only One

Mental ModelAnti-Fragile Spirit: Setbacks as Discovery Mechanism

Mental ModelOne Breakthrough Achievement, Not a Portfolio

Strategic ManeuverThe Personal Vehicle as Force Multiplier

Mental ModelBe Profitably Different, Not Just Different

Strategic ManeuverGet Transformed on Someone Else's Dime

Strategic PatternBain's Exclusivity-Intimacy Flywheel

Decision FrameworkGap in the Market Plus Market in the Gap

Relationship LeverageMentors by Adoption, Not Permission

Strategic ManeuverDesire Deeply, Wait, Pounce

Identity & CultureSerious Intent as Daily Obsession

Operating PrinciplePersonality Reinvention Through Displacement

Mental ModelIntuition as Articulated Hidden Knowledge

Capital StrategyExpected Value Betting at Long Odds

Operating PrincipleDenial as Quality Control

Identity & CulturePrincipal or Employee, No Middle Ground

Signature MoveInstinct Over Data as Decision Doctrine

Cornerstone MoveOne Dumb Step Then Course-Correct at Speed

Operating PrincipleCreative Conflict as Decision Engine

Decision FrameworkSerendipity as Career Navigation System

Cornerstone MoveControl Hardwired or Walk Away

Signature MoveHire Sparky Blank Slates Over Credentialed Veterans

Competitive AdvantageContrarian Counterprogramming as Market Entry

Strategic PatternScreens as Interactive Commerce Surfaces

Cornerstone MoveSeize Mismanaged Clay and Sculpt It

Capital StrategyCash the Lucky Check Immediately

Signature MoveMaterial First, Never the Package

Identity & CultureFearlessness Borrowed from Greater Terror

Operating PrincipleDrill to Molecular Understanding Before Acting

Signature MoveSpin Out What You Build, Never Hoard Scale

Signature MoveTorture the Process Until Truth Rings

Primary Evidence

"Blast medicine anyway. We’ve learned to tie into every human organ except one – the brain. The brain is what life is all about. That man can think any thought that we can, and love, and hope, dream as much as we can. —DOCTOR MCCOY in Star Trek, ‘The Menagerie’"

Source:Unreasonable Success and How to Achieve It

"Our successes were becoming ridiculously expected. There was a sense we could do no wrong. But when we first thought of making a movie out of the *Star Trek* series, which had ended ten years previously and had a relatively small audience, no one in Hollywood could believe that such great geniuses would try to take a middling, long-ago-canceled TV series and turn it into an actual movie."

Source:Who Knew

"With prints still wet from the lab, *Star Trek* opened on Christmas Day. By noon there were lines around the block at every theater it was playing in across the country. Jeff had recently bought a small house on Carmelita Avenue in Beverly Hills. The next day I had a truck pull up to the driveway and dump $25,000 in pennies on his front lawn as our thanks for saving us. He called me up and said, “You destroyed my lawn!” But he was very proud of those pennies."

Source:Who Knew

Appears In Volumes

Unreasonable Success and How to Achieve It Who Knew