PRIME MOVERS
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The Art of War

Strategic Concepts & Mechanics

Strategic ManeuverShape the Market Before You Enter It
Mental ModelTrust Is the Bandwidth of Implicit Communication
Structural VulnerabilityBad News Is the Only Useful Intelligence
Implementation TacticSchwerpunkt Over Vision Statement
Strategic PatternAmbiguity Outperforms Deception
Strategic ManeuverEngage with the Expected, Win with the Surprise
Decision FrameworkBe the Customer Literally
Mental ModelReorientation Speed Beats Execution Speed
Identity & CultureGardens Not Machines
Operating PrincipleDirections Beat Goals
Competitive AdvantageGroup Feeling as the Ruling Factor
Strategic ManeuverReconnaissance Pull Over Central Planning
Strategic ManeuverDelight Is the Ch'i of Business
Implementation TacticFingerspitzengefühl Through Decades, Not Seminars
Mental ModelIf You Can Be Modeled, You Have No Strategy
Strategic PatternToyota as Maneuver Warfare in Manufacturing
Mental ModelFog Grows Inside the Slower Organization
Implementation TacticPromote the Doers, Remove the Resisters — One Night
Competitive AdvantageSnowmobile Building as Innovation
Operating PrincipleOrientation as the Schwerpunkt
Implementation TacticThe Mission Contract Replaces Over-Control
Risk DoctrineCourage to Retreat Over Reckless Advance
Competitive AdvantageAsia's Digital Gravity as Location Advantage
Cornerstone MoveSmall Fish Swallows Big Fish at Timing Inflection
Risk DoctrineSeventy Percent Victory Threshold
Relationship LeverageTen Generals Who Would Give an Arm
Signature MoveTwenty-Five Characters Before Every Decision
Signature MoveMeter-High Research Stacks Before Commitment
Cornerstone MoveNine-Filter Gauntlet Before Any Business
Strategic PatternInfrastructure Toll Booth Over Hit Products
Signature MoveFifty-Year Life Plan as Operating Calendar
Operating PrincipleThree-Hundred-Year Company Horizon
Decision FrameworkAspiration Before Vision Before Strategy
Strategic PatternNinety Percent Won Before Battle Begins
Capital StrategyBankrupt Audacity in Early Fundraising
Signature MoveTen-Person Teams with Daily Profit Closing
Signature MoveInstall Winning Habit Then Compound It
Cornerstone MoveInvention as Capital Creation Machine
Risk DoctrineLifebuoy Group Strategy Against Single-Point Failure

Primary Evidence

"General Samuel Griffith noted in his the introduction to his translation of The Art of War: “Sun Tzu realized that an indispensable preliminary to…"

Source:Certain to Win

"Sun Tzu put it in the last chapter of The Art of War: No reward is more generous than that for a spy … There is nothing…"

Source:Certain to Win

"In “The Art of War” and “Lanchester’s Laws,” Masayoshi Son found logical expressions of what he had vaguely believed."

Source:Son's Square Law (translated)

"This is because ‘The Art of War’ is not a theoretical discourse, but rather considers war as a business in a very calm and rational manner, reflecting the fundamental way of thinking."

Source:Son's Square Law (translated)

"“The Art of War by Sun Tzu” teaches, “if you calculate much, you win; if you calculate little, you lose.” When venturing into a battle, one must always evaluate the “chances of victory.”"

Source:Son's Square Law (translated)

"Way—First establish your resolve The first section, “Way, Heaven, Earth, Law,” are words from the “The First Calculations” chapter of “The Art of War” by Sun Tzu. The first “Way” in “The Art of War” by Sun Tzu refers to “the way of correct governance, where the will of the people and the ruler are united.” In contrast, the definition in “Son’s Twofold Principle” is simply “philosophy, resolve.”"

Source:Son's Square Law (translated)

"Commander—Gather excellent subordinates The fourth “Commander” literally means “General.” In “The Art of War,” it refers to the abilities a general should possess, such as wisdom, honesty, integrity, courage, and dignity. In “Son’s Twofold Principle,” it emphasizes not only honing one’s abilities but also the importance of acquiring “excellent commanders (i.e., subordinates, staff) with such abilities.” Son explains."

Source:Son's Square Law (translated)

Appears In Volumes

Certain to WinSon's Square Law (translated)