Entity Dossier
entity

Trevor

Strategic Concepts & Mechanics

Relationship LeveragePay Consultants to Open Doors
Signature MoveGood Cop While Gibbs Plays Bad Cop
Competitive AdvantageMonopoly Infrastructure as Chokepoint
Capital StrategyHidden Cost of Frivolous Spending
Cornerstone MoveSell Before the Floor, Buy the Next Thing
Signature MoveNever Consider Failure as a Possible Outcome
Risk DoctrineBrierley's Bluff-Bid Brinkmanship Lesson
Cornerstone MovePhone Call to the Top, Then Show Up Anyway
Signature MoveStagger Contracts to Break Supplier Cartels
Cornerstone MoveExclusive Rights as Subscriber Magnet
Signature MoveResign from Everything When Time Becomes the Priority
Signature MoveCut-Throat Competition Even at the Dinner Table
Decision FrameworkRide Winners, Cut Losers at Ten Percent
Identity & CulturePhone Stops Ringing Test of Friendship
Strategic PatternState Broadcaster Arrogance as Opening
Operating PrincipleLucky Timing as Honest Accounting
Capital StrategySubscriber Economics Over Advertising
Risk DoctrineAnimal Intuition to Exit
Identity & CultureFree Market Conviction from Regulation Experience
Strategic PatternDiscontinuity Hunting as Core Strategy
Competitive AdvantageStructural Value Recognition Over Market Timing
Cornerstone MovePrivatization Partnership Arbitrage
Capital StrategyIntellectual Freedom Through Financial Independence
Signature MoveWalk Away as Negotiation Weapon
Signature MoveCash Preservation as Freedom Doctrine
Cornerstone MoveZero-Money Leveraged Takeovers
Signature MoveHands-Off Management Through Trusted Operators
Relationship LeverageRelationship Leverage in Government Asset Sales
Operating PrincipleManagement Avoidance as Operational Principle
Signature MoveSingle A4 Sheet Analysis
Risk DoctrineRisk Elimination Over Risk Taking
Decision FrameworkPsychology Over Numbers in Deals
Signature MovePartner Selection Over Capital

Primary Evidence

"‘If there is one part of my corporate history that I could change, it would be that decision I made not to tell Trevor and Alan that I was selling my Sky shares,’ he says. ‘It was spur of the moment, based on my friendship with Rupert Murdoch and I did not think it through enough. I wasn’t trying to be clever, I wasn’t trying to do a deal behind the bike sheds and I wasn’t trying to do something that was not in their interests. My total concern was security of information, but that implies that I did not trust them and that is not true. I totally trusted them. So I don’t quite know, looking back, why I did it. It is a big personal regret and it caused some strain in our relationship for a while, but I consider both of those guys to be my close friends. Sometimes things like that happen in life—you get caught up in the moment, you don’t think something through and later you think, I should not have done that.’ Gibbs and Farmer later sold their Sky shares to Telecom."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

"*What made them such an incredibly powerful business duo was that you had two highly competent individuals, not a Batman and Robin set-up where one was junior. Trevor was one of the very best chief executives I’ve seen in my life, while Alan was, without question, the best corporate finance exponent. And Alan wasn’t just a brilliant corporate financier; he could harness strategy alongside it. So to put the two together created an unbelievably good combination, particularly as they kept out of each other’s space. Alan would say, ‘How many people do we employ?’ ‘Aw, about 2500 to 3000,’ Trevor would reply. ‘Thank God you’re there, Trev, I can’t even manage Jacquie.’*[33](private://read/01jrsfvkjy84rkprtbz9amfvj8/#rw-num-note-477309-807254973-33)"

Source:Serious Fun

"*I never found Alan easy to chat to; his intelligence was so ferocious that if you got into a conversation with him, within two or three minutes you were conscious of this enormous challenge being hurled at you. But Trevor handled it easily. He could say, ‘Oh bullshit, Gibbs,’ when he was overstating his case and that would get things back on track. I never saw anyone else do it; I certainly didn’t.*[34](private://read/01jrsfvkjy84rkprtbz9amfvj8/#rw-num-note-477309-807254973-34)"

Source:Serious Fun

"*We knew that if we went to Mayne Nickless and told them that we wanted to buy their half, they’d try to screw a good price. So we said, ‘Look the joint venture’s not really working. We’re not sure if we’re buyers or sellers; we’re probably sellers, but let’s first sort out the price.’ We suggested they nominate a price at which they would be prepared to buy or sell and we would have the right to decide whether to buy or sell. Because they were scared we might decide to sell them our half share of a company that they didn’t really want, their figure was pretty modest for a group that comprised 15 excellent businesses. Trevor and I looked at each other, grinned and immediately agreed to buy them out at that price.*[35](private://read/01jrsfvkjy84rkprtbz9amfvj8/#rw-num-note-477309-807254973-35)"

Source:Serious Fun

"*I’d rate Freightways as the central and major business experience of my life. It lasted for 20 years and was based on a great partnership with Trevor. We never had an argument and we’re still great mates, which is hugely satisfying. It was a hell of a lot of fun; we made heaps of dough and learnt a lot about life. We both gained great value out of each other. I wouldn’t have changed a thing. My only mild regret is selling. The courier companies were brilliant businesses and still are. We both underestimated how well Trevor had trained the guys who stayed in charge. Dean Bracewell, who was a relatively young chief executive, has done an excellent job continuing Trevor’s very disciplined approach. It’s hard to have the discipline not to charge around buying into Australia and doing stupid things; Bracewell has that discipline.* *So we sold the courier businesses privately to some guys in Australia, who leveraged the hell out of it (we had no debt on it) and refloated it at a huge profit, like we should have done. They did a Gibbs on Gibbs. We sold them for much less than they were really worth. It was an end of an era and I didn’t give it the attention it deserved, although the truth is that Freightways has probably performed better since 1997 as a public company than it might have if we’d kept it private. A public company has the advantage of keeping people on their toes, since one’s pride is involved. If we’d kept it private and not given it sufficient attention — Trevor being retired and me being overseas — it may have run down and Bracewell might have wandered off. That’s the thing about capitalism; nothing keeps working forever. To stay on top a company needs constant reinvigoration and attention to detail.*"

Source:Serious Fun

Appears In Volumes