Züblin
Strategic Concepts & Mechanics
Primary Evidence
"Under the umbrella of the holding company, the brands Dywidag, Züblin, and Heilit+Woerner Bau GmbH are maintained alongside the group’s main brand, Strabag – the latter had come to Strabag with Walter Bau. However, the entire company network consists of more than 80 subsidiaries – from A like Abfall Behandlung Recycling GmbH to Z like Züblin Umwelttechnik GmbH. At first glance, this may seem confusing, but in the world of large corporations, it is entirely common for numerous brands to gather under the umbrella of a holding company. For example, the Dutch-British consumer goods corporation Unilever operates with 40 brands: from Axe, Becel, or Coral, via Lätta, Lipton, and Lux, to Thea, Timotei, and Unox. The largest European automotive group, Volkswagen, has ten other brands alongside its main brand VW, from Audi, Bentley, and Bugatti, through Scania, Seat, and Skoda, to Porsche."
"In Austria, he goes into business with the co-owner of the construction company Strabag, Hans Peter Haselsteiner. In 2013, Haselsteiner buys into Prime. With this, Benko has gained perhaps his most important shareholder ever. For Haselsteiner, who has also become one of the biggest construction entrepreneurs in Germany with acquisitions such as Züblin, has a lot of money and a network that reaches deep into politics. He was himself a member of parliament for the Liberals in the National Council, the Austrian parliament. And political connections are as important to a builder like Benko as daily bread is to others."