Most coverage
Mr. Capri-Sun – Die Autobiographie has the strongest coverage in these notes.
Company
Company
Kraft General Food
1 Books1 Highlights12 Themes
Kraft General Food appears across 1 book, with 1 highlight.
Books
Notes
Recurring themes
Language Fluency as Global Weapon, Swiss Base for Unbureaucratic Global Reach, Kitchen-Table Apprenticeship Before the Office
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"Only those who think big achieve big goals. For Wild, thinking big primarily means thinking globally. In the early 1960s, the company was still heavily focused on the German market. But early on, Hans-Peter Wild decide…
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Highlights
""Only those who think big achieve big goals. For Wild, thinking big primarily means thinking globally. In the early 1960s, the company was still heavily focused on the German market. But early on, Hans-Peter Wild decided to expand worldwide. He conquered one country after the other. In 1994, in cooperation with Kraft General Food, Capri-Sun also gained market leadership in the United States for flexibly packaged fruit-containing drinks. "Thus, a quarter of a century after production started in Heidelberg, the otherwise usual path in the beverage market had been accomplished in reverse. The surprise was perfect: A refreshing drink from Germany had conquered the American market.""
Mr. Capri-Sun – Die Autobiographie
Themes
Language Fluency as Global WeaponSwiss Base for Unbureaucratic Global ReachKitchen-Table Apprenticeship Before the OfficeAll Natural as Brand DNAProductive Dissatisfaction as Permanent EngineBuild the Machine No One Can CopyReinvent Every Five Years or StagnateHydrometer Obsession with Product PerfectionMuhammad Ali When They Say ImpossibleScience Funding as Future InsuranceConquer Country by Country Then Reverse the MapQuiet Generosity Over Public Virtue