Most coverage
Crossing the Chasm has the strongest coverage in these notes.
Organization
Organization
pharmaceutical industry
1 Books1 Highlights21 Themes
pharmaceutical industry appears across 1 book, with 1 highlight.
Books
Notes
Recurring themes
Technology Credibility vs. Company Credibility, Wrong Bet Beats No Bet at the Chasm, Word of Mouth Requires Critical Mass in Bounded Segments
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it was not the right target segment for crossing the chasm because its needs, while more pervasive, were not as urgent as those of the pharmaceutical industry.
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Answers use only the 1 books and 1 highlights on this page.
Highlights
"it was not the right target segment for crossing the chasm because its needs, while more pervasive, were not as urgent as those of the pharmaceutical industry."
Crossing the Chasm
Themes
Technology Credibility vs. Company CredibilityWrong Bet Beats No Bet at the ChasmWord of Mouth Requires Critical Mass in Bounded SegmentsWhole Product Partnerships Must Earn Before They FormalizePremium Margins Bribe the Channel Across the ChasmManufacture Your Competition to Legitimize the CategoryBowling Pin Sequencing: Each Niche Topples the NextOne-Page Scenario as Beachhead Selection DeviceSales-Driven Is Fatal at the ChasmInfrastructure Products Need Forced Vertical FocusVisionary ROI Is Strategic Leap, Not Incremental GainVisionaries Poison the Well for PragmatistsBig Fish, Small Pond — Then Grow the PondPioneers Must Hire Their Own Settler ReplacementsOwned Market as Annuity RefugePositioning Is a Noun Inside Their Head, Not Your VerbPain Severity Beats Market Size as Target SelectorShip the Whole Product, Not Your ProductD-Day Invasion: Win One Beach Before the WarConservatives Reward Volume at Low MarginsNo Reference, No Market — Regardless of Revenue