15-Day Trend to Store Floor Formula

“Ortega's dream, shared by a group of executives he worked with, was to achieve precisely the best logistical system on the market; a novel formula that would allow the product to be placed in store, regardless of its location, in less than 15 days.”

“Another key topic: offering up-to-date clothing. A stylist on the team explained that the brand's greatest success was being able to quickly detect and interpret fashion trends and customer tastes.”