Anti-Complacency as Survival Rule

“We have never been complacent, nor have we accepted easy success. Optimism can be very negative. You have to take risks! It was something I repeated tirelessly to all those who joined the company. And that meant following with determination what we had proposed.”

“Speaking of that intuition that led him to start a different way of working, I asked him how he had planned Inditex, the company that has become the most important textile group in the world. His philosophy and solid foundations appear in each of the phrases he is unfolding. He speaks unhurriedly, thinking carefully about what he is going to say. He is clear about the motives of his life. "Since I started, my focus has been a full dedication to work, along with the highest level of demand. I was never satisfied with what I did and I have always tried to instill this attitude in everyone around me. Self-complacency is the worst if you want to achieve something significant. In this company we have never been complacent, not in those years when we were taking our first steps, nor now that we have stores all over the world. Blind optimism is negative. There should always be a desire for improvement and a consistent capacity for criticism. I always thought that to succeed we had to turn the organization upside down every day. But I also tell you that this company is less complicated than it seems. It's very easy to manage."”