Complete Chain Control Until Customer Touch

“In 1975, with the opening of the first Zara store in La Coruña, a vertical integration was completed that represented a phenomenon hitherto unknown in the European fashion industry.”

“Inditex is the only company, among the big ones in the apparel sector, that is fully vertical; GAP and H&M, for example, design and sell, but do not manufacture, and Benetton designs and manufactures, but their sales outlets are franchised.”