Cross the Border Two Years Early

“For his expansion plans in the East and also due to an economic downturn during this time, which was one of the reasons for stepping abroad, Haselsteiner transformed his Ilbau Group from late 1986 from a difficult-to-manage conglomerate of individual companies and their various subsidiaries into a real corporation with streamlined structures and short decision-making paths: The parent company Bauindustrie Holding AG (BIHAG) was established, later simply called Bau Holding. Beneath Bau Holding were Ilbau GmbH, Negrelli Bau AG, and Asphalt & Beton GmbH. Each of these three subsidiaries, in turn, had several regional subsidiaries. With an annual turnover equivalent to just under 440 million euros and 5,000 employees, Bau Holding was the second-largest construction group in Austria at the time of its founding. With fresh capital from Girozentrale, in 1987, Haselsteiner ventured into Hungary, two years before the fall of the Iron Curtain: “We Austrians felt responsible for what used to be the monarchy.” With this move, he was ahead of leading domestic companies from other industries such as the car dealership Porsche Holding (Porsche Austria) or Red Bull, which only expanded their businesses to Hungary after the end of Communism.”

“At the beginning of 1990, Haselsteiner announced plans to tackle the market in the still-existing East Germany with five regional construction companies. He founded new German companies in Berlin, Dresden, Magdeburg, Rostock, and Schwerin, behind which, as he mischievously noted at the time, “by chance Austrian capital is standing.” He equipped each new East company with 100 million schillings (seven million euros) in initial capital. For the time, this was an enormous expansion of a domestic company into foreign markets. The company managed to raise the money at the Vienna Stock Exchange, where Bau Holding was listed from mid-September 1990. For his wife’s family, who had previously owned 40 percent of Bau Holding through the Carinthian Industrial Holding, the stock exchange listing was “a certain psychological problem,” Haselsteiner later admitted.”