Democratized Luxury Through Speed

“In the blink of an eye, through the gaps of a traditional fashion system that moves billions of euros or dollars in the major capitals of the western world, another way of conceiving clothing has slipped in, much more in tune with the times. Thanks to the aforementioned just in time formula, this universal and commendable aspiration in women to be attractive has been democratized and made accessible in price to a large majority of people.”

“In that report published in Telva, Olazábal concluded by explaining that "data, figures and surprises aside, the most interesting thing is that Zara is becoming a social phenomenon. Zaramania is starting to be detected already in many people as a shopping habit: buying the latest clothes to use and discard without guilt the following year".”