Fraud-Proof Packaging as Market Maker

“Tetra Pak’s success in Kenya was mainly due to two things. The first was that the packaging was secure. No one could open it and then reseal it. This made fraud impossible. This was not the case with competitors’ paper packaging, as they were coated with wax instead of paper. If one opens such packaging, it is easy to reseal by heating the wax.”

“Tetra Pak became a success in Kenya. For Kenya Cooperative Creameries, the introduction of the Tetra method meant that milk sales increased by seventeen percent – that much had the milk been diluted previously. By effectively preventing the possibilities of cheating, the cooperative earned well beyond the cost increase brought by the packaging change thanks to the increased sales.”