Cornerstone Move1 book · 2 highlights
Screw It, iTunes for Windows
Books Teaching This Pattern
Evidence
Apple in China
Patrick McGee · 2 highlights
“Every high-ranking executive aligned against Jobs to convince him to let Apple write iTunes software for Windows—an idea he loathed. He backed down only after multiple experts demonstrated the revenue potential of expanding the iPod and iTunes markets. “Screw it,” he told colleagues. “I’m sick of listening to you assholes. Go do whatever the hell you want.””
“Joe O’Sullivan, in Operations, calls the iTunes-for-PC move “the single biggest strategic decision that has enabled the company to be what it is today.””
Related Patterns
Signature MoveThirteen-Hour Meeting as Onboarding RitualRelationship LeverageFoxconn's Loss-Leader-to-Lock-In PlaybookRisk DoctrineTacit Knowledge as Accidental ExportCompetitive AdvantageApple Squeeze: Invaluable Experience Over MarginIdentity & CultureVerbal Jujitsu Procurement CultureSignature MoveDesign the Impossible Then Manufacture the Impossible