Cornerstone Move1 book · 4 highlights
Screw It Let's Do It Market Entry
Books Teaching This Pattern
Evidence
The Virgin Way
Richard Branson · 4 highlights
“What I do believe to be an essential, however, particularly for anyone with entrepreneurial aspirations, is an unfettered willingness to trust their instincts and to follow their own star, even if at times it might appear to be leading them towards the edge of the precipice.”
“However, pushing the envelope and zagging when everyone else zigs is something that just seems to be part of my DNA, and to date it has worked pretty well for me – most of the time, at least.”
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Related Patterns
Signature MoveSubmarine Strategy Market EntrySignature MoveScrew the Bankers, Let's Do ItIdentity & CultureMirror Time as Character DevelopmentOperating PrincipleChurchill Preparation Standard for CommunicationOperating PrincipleNotebook Capture as Leadership DisciplineStrategic PatternCompany Maturation as Child-RearingSignature MoveListen to Everyone Not Just ExpertsSignature MoveFirst to Know First to Handle Problem Resolution