Single A4 Sheet Analysis

“Gibbs lived by a rule that if he couldn’t demonstrate the deal was successful on an A4 sheet of paper, it wasn’t any good.”

“Parallel to Cameron’s valuation effort, Gibbs did his usual single piece of A4 paper analysis of how much Telecom might be worth: ‘It wasn’t hard for Telecom,’ he says. ‘It was a lovely, fat company, with huge margins and a lazy balance sheet. It was obvious that if you could keep the margins it would be a fantastic business.’ He told the Americans that they wouldn’t get it for less than a price-to-earnings ratio of 12, which with earnings a little over $300 million, put the price around $4 billion. It was a long, steady process to reveal to them the value in the business.”