Stay Slightly Ahead Never Radically Ahead

“As mentioned before, the year 1985 is a new era, and it is also a great opportunity to make money; but in this new era, which industry should you engage in to make money? This is a very important question. One might think that since we are welcoming a brand new era, introducing some new products that weren't available in the past will definitely make a profit. While that is not a bad idea, many things in the world are simply unpredictable, and products that are too trendy sometimes cannot be accepted by the general public, which can result in a loss. The best method is to moderately lead the trend, which means slightly altering what already exists rather than completely overthrowing it or making radical changes to avoid being rejected by people.”

“In contrast, McDonald's, just twelve years ago from the US across the ocean, "landed" in Japan, overthrew traditional food, and dominated the food industry. So, what does McDonald's rely on? My explanation is that the world's food industry trend is moving towards hamburgers, and I was able to accurately catch the trend and succeed. Conversely, resisting the trend would mean inevitable failure. Stay slightly ahead of the trend”