Target the Segment Not the Census

“Seasons have spring, summer, autumn, and winter; how can businesses ignore factors such as customer segments and market scope, and adopt a general "all-rounder" approach? For example, a car manufacturer that ships the same car models to the northern and southern regions appears, on the surface, to cover both areas, but this is not the case. In the north where it rains a lot, people prefer the traditional covered cars, while in the sunny south, driving a convertible is highly enjoyable, making the convertible market very promising in that region. Instead of selling the same model in both north and south, it would be better for this car manufacturer to focus on one particular target and concentrate on developing one region's market, which I believe would result in a more ideal sales situation.”

“Apart from the age factor, sometimes businesses should limit themselves to targeting female customers, operate only a limited range of items, or focus on seasonal businesses, which are all more profitable than "all-rounder enterprises."”