Weekly Stock Refresh Addiction

“"Inditex has a department of 40 people—how many are there today?, I wonder—dispersed in New York nightclubs, shopping areas of Paris, trendy bars and hotspots in Spain... This trend tracking is known as market testing to target audiences". In the search for more reasons for their overwhelming success, I add one that I think is fundamental: the constant renewal of stock, which changes by 40 percent every week and every three days new batches of clothes arrive at the stores. This means that, while other firms make their collection at once for the whole season, Zara continuously modifies its products according to what people are asking for.”

“Time becomes the ultimate luxury for her! "I know that at Zara I will always find what I need, without running around" is a phrase that is repeated in all languages.”