Entity Dossier
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3G partners

Strategic Concepts & Mechanics

Signature MoveIverson: Four Layers Max, Then Stop Building Hierarchy
Cornerstone MoveIncentives as Architecture, Not Decoration
Strategic PatternStay Half a Step Ahead, Not a Mile
Capital StrategyCash Reinvested for Domination Not Dividends
Cornerstone MoveDominate One Small Thing Before Growing
Signature MoveSchwab: Split Half the Profit and Watch It Multiply
Risk DoctrineTen-Million-Dollar Education, Not Termination
Signature MoveLemann's 3G: Buy the Brewer, Install the Meritocracy
Signature MovePatterson: Educate the Customer Into Needing You
Cornerstone MoveDecentralize Everything Except Culture
Signature MovePrice: Lowest Price as Moral Crusade, Not Marketing Tactic
Risk DoctrineCalculated Bullets Before Cannonballs
Competitive AdvantageCulture as the Only Uncopiable Moat
Signature MoveKelleher: Distill Strategy to Doing, Not Planning
Cornerstone MovePromote From the Ranks, Never Import Generals
Identity & CulturePermanent Dissatisfaction as Fuel

Primary Evidence

"John H. Patterson —National Cash Register Simon Marks —Marks & Spencer Sol Price —FedMart & Price Club Les Schwab —Les Schwab Tire Centers Herb Kelleher —Southwest Airlines Chester Cadieux —QuikTrip F. Kenneth Iverson—Nucor 3G partners —Garantia, Lojas Americanas, and Anheuser-Busch InBev"

Source:Intelligent Fanatics Project

"The first key to the success of Garantia, and of each business that the 3G partners have run since, is what they call creating a big dream. A big dream is important because it brings everyone together; everyone is connected with the same higher cause. But the dream must be attainable, and then, when the dream is achieved, a company needs to evolve and find another goal to achieve."

Source:Intelligent Fanatics Project

"Intelligent Fanatic CEO Characteristics CEO Industry Experience Long-Term View Superpower of Incentives Ownership Mind-Set Productive Paranoia Experimentation Decentralized John H. Patterson None ✔ High High High ✔ Yes Simon Marks Minimal ✔ Medium High High ✔ Yes Sol Price None ✔ Medium High High ✔ Yes Les Schwab None ✔ High High High ✔ Yes Herb Kelleher None ✔ High High High ✔ Yes Chester Cadieux None ✔ High High High ✔ Yes Ken Iverson None ✔ High High High ✔ Yes 3G partners None ✔ High High High ✔"

Source:Intelligent Fanatics Project

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