COMDEX

Strategic Concepts & Mechanics

Decision FrameworkThe Detour That Arrives First

Mental ModelFirst Place Is a Gravity Well for Resources

Strategic ManeuverTrade the Straw Before It Rots

Strategic PatternUser Base as Negotiation Currency

Strategic ManeuverThe Knocking Brick Opens Every Door

Mental ModelKeep Drawing Until the Prize Appears

Operating PrincipleForesight Disguised as Recklessness

Mental ModelWalk on Water: Step Before You Sink

Competitive AdvantageCredential Arbitrage Through Acquisition

Strategic ManeuverDraw Your Own Boundary, Crown Yourself First

Implementation TacticIntermediate Goals as Invisible Grand Strategy

Primary Evidence

"President Masayoshi Son gained worldwide fame in 1995. That year, the president purchased COMDEX, the world’s largest computer fair, for $800 million (80 billion yen at that time). At that time, SoftBank was just a company with an annual turnover of 200 billion yen. Even within Japan, it was merely a not-so-well-known venture capital company. Therefore, acquiring COMDEX seemed a bit overreaching for SoftBank back then. However, the president believed that no matter what, he had to acquire COMDEX because he was convinced that acquiring COMDEX was the stepping stone that could make him famous worldwide."

Source:10x Speed Goal Achievement Method: Masayoshi Son’s Efficient Rule

"In fact, after acquiring COMDEX, as long as he claimed to be “COMDEX President Masayoshi Son,” everyone was willing to interact with him. This also allowed the president to quickly strengthen his network with Bill Gates of Microsoft and other business leaders and industry figures in the IT world."

Source:10x Speed Goal Achievement Method: Masayoshi Son’s Efficient Rule

"Acquiring COMDEX was undoubtedly a proclamation to the world—“SoftBank’s Masayoshi Son is here!”"

Source:10x Speed Goal Achievement Method: Masayoshi Son’s Efficient Rule

Appears In Volumes

10x Speed Goal Achievement Method: Masayoshi Son’s Efficient Rule