Heidelberg

""Only those who think big achieve big goals. For Wild, thinking big primarily means thinking globally. In the early 1960s, the company was still heavily focused on the German market. But early on, Hans-Peter Wild decided to expand worldwide. He conquered one country after the other. In 1994, in cooperation with Kraft General Food, Capri-Sun also gained market leadership in the United States for flexibly packaged fruit-containing drinks. "Thus, a quarter of a century after production started in Heidelberg, the otherwise usual path in the beverage market had been accomplished in reverse. The surprise was perfect: A refreshing drink from Germany had conquered the American market.""

"I can only advise every young person: Learn languages! This is also why I like to think back to my student days, which began in Cambridge and Bristol and later took me to Paris and Montpellier. Academic learning, and of course a joyful student life, are valuable factors that I also enjoyed during my semesters in Munich, Tübingen, Heidelberg and Mannheim. But the semesters abroad in England and France also made possible the so important immersion in the native languages. It is pleasing that today's students almost obligatorily incorporate semesters abroad into their academic training. In my day and even decades later, this was still not a matter of course."