Entity Dossier
entity
LA Times
Strategic Concepts & Mechanics
Decision FrameworkChunking for Initiative Taking
Identity & CultureGenuine Retailer Identity Commitment
Signature MoveSix-Month Grievance Venting System
Signature MoveWhite Papers Before Major Moves
Signature MoveReasonable Beats Optimal Always
Signature MovePay Premium to Win Premium
Operating PrincipleEach SKU Profit Center Discipline
Signature MoveNo Secretaries No Secrets Policy
Cornerstone MoveDiscontinuity as Core Strategy
Risk DoctrineGrowth Skepticism as Discipline
Cornerstone MoveOvereducated Underserved Targeting
Competitive AdvantageEntrepreneurial Vendor Treasure Hunting
Strategic PatternBrooks Brothers Strategy
Primary Evidence
"No one is ever held as an example of goodness or badness in Shakespeare; He presents . . . a philosophy of wondering at the world without looking for easy answers, looking for some other easy way out. He shows us that there is none, but that you can laugh just the same. —Sir Ian McKellen, interviewed in the LA Times, December 3, 1983"
Source:Becoming Trader Joe